Through the leadership of the Chairman, the Board sets the Company’s strategic goals; ensuring obligations to shareholders are met.

Matters reserved for the Board include approval of strategy, budgets, business plans, development and significant funding and capital expenditure plans.

The Board meets regularly, usually monthly, to discuss and agree on the various matters brought before it.

The Board is supported by an Executive Team of experienced industry professionals.


Cal Dunan

CEO & Founder

Cal Dunan created Frog having identified a need for a single nationwide care and support solutions platform following his own recovery journey from drink and drugs addiction.
A scratch golfer, Cal built and managed a very successful golf accessories business and has won several prestigious national amateur events.
He has written two books, the first of which shares the recovery tools which he used to great effect in the hope that it enables others to enjoy the same benefits.

Nick Kuenssberg



Nick Kuenssberg is currently chairman of three private companies. He also chairs Social Investment Scotland, Scotland’s leading responsible finance institution and is an honorary professor at the University of Glasgow and member of the Strategic Advisory Board of the Adam Smith Business School, a business angel and mentor.
Previously he was chairman of the Glasgow School of Art, a director of Coats Viyella; Scottish Power and Standard Life amongst other companies, chairman of IoD Scotland; Scottish Networks International, Scotland The Brand and ScotlandIS, a director of the Scottish Legal Aid Board.

Sir Rod Aldridge


Director & Founder

Sir Rod Aldridge is the founder and former executive chairman of Capita, a British company specialising in business process outsourcing. He founded and led Capita from a start-up in 1984 to become a member of the FTSE 100 index.
He is a former Chair of V, the charity launched in May 2006 which aims to inspire and engage over one million new youth volunteers.
Sir Rod is also a patron and, former trustee of the Prince’s Trust and is currently Chairman of the Aldridge Foundation, an educational charity which sponsors academy schools in England and champions entrepreneurial education.

James Wallace


James Wallace is an Investment Manager with Aldridge Wealth, primarily focussed on the Private Equity and Venture Capital investments, with a lead role on acquisitions and broader development of new and existing investments.
Prior to joining Aldridge Wealth, James was an Investment Analyst at Lonrho, investing growth capital into businesses across Sub-Saharan Africa and working with portfolio companies to develop their strategy and operations. James started his career at Deloitte within the Transaction Services team.

Professor David Best


Professor David Best's key areas of expertise are the relationship between drugs and crime, and the area of desistance from offending and recovery from drug and alcohol problems.
He also has considerable expertise around deaths in police custody.
Based at Sheffield Hallam University, Professor Best has worked in academic research at Monash University in Australia, Strathclyde University in Glasgow, the Institute of Psychiatry in London, Birmingham University and the University of the West of Scotland.
He has also worked in policy research at the Police Complaints Authority, the National Treatment Agency and the Prime Minister’s Delivery Unit.

Iain Hale


IT Director

Iain Hale is a highly experienced data management and technical architect.
He has worked on several major customer experience projects and applications in the healthcare, local government and private sectors.

Phil Worms

Operations Director

Phil Worms is an experienced tech sector professional of 30 years holding various senior management roles with BT, Centrica, VarTec and spending 15 years as CMO with the iomart Group.
Passionate about bridging the IT skills gap, Phil developed the Digital Xtra Fund computing and digital skills initiative on behalf of the Scottish Government.
He is a founder and Trustee of the Helensburgh Heroes charity and a fellow of the RSA.

Gerry Murphy


Gerry has over 23 years recovery experience and more than 20 years experience of working with people suffering from mental health and addiction issues.
He founded a drop in centre in Glasgow, and has developed a lived experience programme called 'Empowering by Example' which teaches people how to change and to learn to love themselves.
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