Strategic Insight

Stop Searching. Start Finding…The customer journey and experience
Tablet with charts for Frog's Strategic Insight service

Strategic Insight

It was US entrepreneur Bob Parsons who famously said ““You got to go down a lot of wrong roads to find the right one.” and whilst he might have been referring to business, his quote can definitely be applied to those seeking health and well being information.

Organisations invest heavily in websites, apps and info portals and then hope that they will be found. Little thought is given to data structure, analysis and discovery.

Our strategic insight service aids an informed health and well-being decision making process.

Frog provides key data, business intelligence and research services to assist Local Authorities, Healthcare and Well-being Providers, Housing Associations, Sports Organisations and corporates with the tools to effectively signpost information to people at their point of need.

Generating insights is a vital, iterative process. Testing and learning, adding innovation and discarding techniques that no longer work have become core strategic insight disciplines.

We can help you drive down operational costs by meeting citizen needs better and improving their overall online customer experience. Core to this focus is a strong belief in insights, and in the active use of a diverse mix of insight tools—new and old, qualitative and quantitative, digital and analog—to get the right result.

We research, map, discover and detail the end user experience in your area enabling you to plan, improve efficiency and drive down costs.

For social prescribing to work we must stop searching and start finding.


  • Maximise value and returns from investment in online services
  • Clearly understand the end user digital experience
  • Design and plan services around user needs
  • Engage and empower citizens to self-serve
  • Drive efficiencies and service transformation
  • Aids transparency and publicly accountability
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